Haglofs

Haglofs

DESIGN The Haglöfs design philosophy is the same, whether we are talking about clothing, backpacks, sleeping bags or footwear. The philosophy is all about creating what people actually need for their outdoor activities, without adding anything extra. There are many sources of inspiration, including the Haglöfs brand itself. A key approach is to justify every individual part, every detail, from a user’s perspective. Functionality, fit and quality in the creation of Outstanding Outdoor Equipment. The design philosophy also draws inspiration from Haglöfs’ background and own history, and from Swedish tradition – the authentic in the heart of nature. At the same time, Haglöfs’ products must appeal to users in many different countries, all of which have their own specific trends. Market proximity and monitoring of outdoor activity trends are therefore vital. Another of the challenges in the design phase is to produce a range that will appeal to young and older users alike.